There are some things you can control, like the heater in your car, and other things you can’t, like how many Turkeys you manage to raise successfully despite predators, finicky weather, and random disappearances. As a farmer, you have to learn this lesson early on. There are just too many factors that are beyond your influence.
We were feeling great about our crop of turkeys this year. We felt great when we only lost a handful of chicks in the brooder. We felt even better when we managed to count 380 birds the day we moved them out to the pasture. We were ecstatic when, after a few weeks, we had only lost three or four of our fowl to hawks and they were quickly growing to the size that would make them an unlikely meal for most predators. We estimated that we’d have at least 350 by the time thanksgiving shoppers showed up. With that number in mind, we started selling birds. Of course, 350 was supposed to be a conservative guess. If we only promised 350 birds, that would leave room for transport and processing damage and any other slight problems that might arise.
The other evening Walker got a call. It was Amanda from the Foothills Processing Plant informing us that the numbers were in…324 birds, not counting those damaged during transportation. That is the kind of phone call you don’t dread. Not only because it meant dozens of customers would be left out to dry, but it also meant that, somewhere along the line, we’d made some big errors in judgment that couldn’t be undone.
As we piled boxes of birds into the cooler this morning, Amy said something that made me really appreciate this job, even in the midst of a minor crisis. She handed me one of the 60 pound boxes and said, “It just makes me feel so bad to disappoint customers. I mean I know it’s not our fault exactly, but I can’t help but think if we had worked a little harder at a few details, we wouldn’t be letting all these people down.”
It wasn’t as though Amy was worried about the extra work this debacle cost us or the credibility of the business. She wasn’t even most concerned about loss of profit. She was thinking about the customers who were so looking forward to a Hickory Nut Gap, pasture raised turkey for their Thanksgiving who wouldn’t be able get one. I know that lots of businesses tout customer service as a core concept in their mission statements, but it meant so much to me to hear so directly that our goal is to give customers the very best product we can muster– to give this farming thing our best shot– our very best. Whatever the weather, whatever surprises come up, this bunch of farmers is going to put in the effort because there is value in a job well done.